OptiMine improves paid-search returns by 25 percent or more, and we can prove it. This chart shows the results of the 20 most recent customer-run tests.
Industry |
Business Metric |
Goal |
Competition |
Result |
|
| Finance | Loan Applications | Reduce CPA | Analyst | 41% lower CPA, no loss in Loan Application Volume | |
| Finance | Loan Applications | Increase Applications | Ad Agency | 38% more Applications, hit 98% of budget | |
| Finance | Loan Approvals | Increase Approvals | Ad Agency | 30% more Approvals with 38% decrease in CPA | |
| Finance | Checking Applications | Increase Applications | Ad Agency | 16% increase in Applications with 43% decrease in CPA | |
| Finance | Leads | Increase Leads | Analyst | Reduced Cost by 27% while maintaining Leads | |
| Lead Generation | Revenue | Increase Profit | Online Marketing Suite Provider | Increased profit by 37% with a 3% increase in revenue | |
| Online Retailer | Net Profit | Increase Net Profit | Ad Agency | 299% higher Net Profit with a 9% decrease in Revenue | |
| Online Retailer | Net Profit | Increase Net Profit | Ad Agency | 40% increase in Net Profit with 8% increase in Revenue | |
| Online Retailer | Net Profit | Increase Net Profit | Online Marketing Suite Provider | 1200% higher Net Profit | |
| Online Retailer | Signups | Increase Signups | Ad Agency | 216% more Signups, met Cost per Signup constraint | |
| Online Retailer | Orders | Maximize Orders | Ad Agency | Reduced Cost per Order by 48% | |
| Online Retailer | Revenue | Increase Revenue | Analyst | Increased Revenue by 67% year over year | |
| Online Retailer | Revenue | Increase ROAS | Analyst | Increased ROAS by 89% with a 6% decrease in revenue | |
| Online Retailer | Revenue and Margin | Increase Profit | Analyst | Increased profit by 87% | |
| Online Retailer | Revenue | Maximize Revenue | Online Marketing Suite Provider | Increased revenue by 21%, decreased cost of sales by 63% | |
| Online Retailer | Revenue | Maximize Revenue | Analyst | Increased revenue by 50%, decreased cost of sales by 46% | |
| Real Estate | Return on Ad Spend | Increase ROAS | Ad Agency | 380% higher ROAS, 10% increase in Net Revenue | |
| Shopping comparison | Return on Ad Spend | Maximize Revenue | Online Marketing Suite Provider | Increased ROAS 34% to 100% | |
| Shopping comparison | Net Profit | Increase Net Profit | In-house Software | 1283% higher Net Profit | |
| Travel | Bookings | Increase Bookings | Online Marketing Suite Provider | 63% higher Bookings with ROAS at 95% |
Results are mostly from A/B tests with OptiMine (treatment) taking on a portion of the paid-search spend and the incumbent (control) managing the rest. Both the treatment and control groups are given the same goal and constraints by the customer to guide their bidding decisions to make the comparison of results quite fair.
OptiMine improves performance in every test by at least 25 percent and typically much more. Significantly improved performance occurs across a wide array of industry segments and across a wide range of customer goals, be it higher volume, revenue, ROAS or reduced CPA. The OptiMine software’s ability to drive better performance is well established and impressive.
