About OptiMine
OptiMine delivers a minimum increase in financial results of 25 percent or more for qualified paid-search advertising accounts, and we put our money where our mouth is with a performance-based pricing guarantee that is unique in the industry.
OptiMine’s sophisticated bid optimisation software forecasts the performance of each paid search ad placement each day and automatically sets optimal bids, giving marketers the best possible return on their paid search investment.
OptiMine uses more math and better math than any other bid optimisation solution – and that counts when it comes to delivering results. OptiMine’s unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily. This is the only way to ensure the best return on your investment.
Where other solutions cluster keywords to aggregate enough data to perform their modelling processes – especially in the tail terms with sparse clicks and conversions – OptiMine assesses each keyword individually from the head through the extreme tail. If a keyword has any conversion data at all, OptiMine will determine its optimum bid.
OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. OptiMine is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
