OptiMine delivers a minimum increase in performance of 25 percent or more for qualified paid-search advertising accounts, and we put our money where our mouth is with a performance-based pricing guarantee that is unique in the industry.

OptiMine’s sophisticated bid optimisation software forecasts the performance of each paid search ad placement each day and automatically sets optimal bids, giving marketers the best possible return on their paid search investment.

OptiMine uses more math and better math than any other bid optimisation solution – and that counts when it comes to delivering results. OptiMine’s unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximise keyword performance daily. This is the only way to ensure the best return on your investment.

Where other solutions cluster keywords to aggregate enough data to perform their modelling processes – especially in the tail terms with sparse clicks and conversions – OptiMine assesses each keyword individually from the head through the extreme tail. If a keyword has any conversion data at all, OptiMine will determine its optimum bid.

OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. OptiMine is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.

Executive leadership:

Jim Moar, CEO
Jim Moar has held several CEO and COO positions in technology and industrial companies, both public and private. Moar most recently served as CEO of Reshare Commerce, a start-up SaaS company. Previously, he was COO and President of Identix, a global leader in biometric systems, where he led a major turnaround doubling revenue to $90M. Identix sold to L-1 Identity Solutions in 2006 for $775 million, more than 8 times forward revenue and 70 times forward EBITDA. Before Identix, Moar served as COO of Tennant Company, a $425 million industrial company and COO of DataCard, a $350 million technology company, both market-share leaders in their industries.

Robert Cooley, CTO
Robert Cooley has deep expertise and broad application experience with data mining and optimisation technologies. He is known for his groundbreaking work in Web Mining and has over fifteen years of experience managing projects and analysing data in a variety of fields, with a focus on e-commerce, CRM, and unstructured text. Prior to OptiMine Software Robert was the VP of Technical Operations for KXEN, a data mining software company, and before that he was the Director of Data Mining for Outride Inc., a Xerox PARC spin-off specialising in personalised search technologies that was sold to Google in 2001. In addition to a PhD in computer science from the University of Minnesota, he holds degrees in civil and nuclear engineering.

Bryon Bequette, CFO
Bryon Bequette has more than 30 years of experience in entrepreneurial finance and accounting activities. From 1981 to 1987, Bequette served as tax manager for the accounting firm of Goldfein, Silverman & Olson, Ltd. in Minneapolis. Since 1987 Bequette has been employed as chief operating officer and chief financial officer for companies under the investment umbrella of Group C, Inc. In addition, Bequette has worked with several start-up companies in lead financial and advisory roles. Most recently, he served as CFO for RocketChips, Inc., MathStar, Inc., InFresh Tech, Inc. and Modern Aero, Inc. He helped these companies in equity raises or borrowing facilities as well as providing the internal duties of a CFO. Bequette graduated in 1986 with a Juris Doctor from William Mitchell College of Law with an emphasis in taxation. He was licensed in Minnesota as an attorney in 1986, licensed as a Certified Public Accountant in 1983. He holds a Bachelor of Science Degree in Accounting and Management from Mankato State University (MN).